Secret Segments™: Helping You Deliver Hyper Targeted Facebook Ads For Less...
Deliver Highly Relevant Facebook Ads That Prospects ACTUALLY Want To See (Without Spending Anywhere Near Your Current Ad Bids!)
Watch The Demo...
How The "Secret Segments™" Software Works...
Normally Facebook ad research and ad planning process looks like this:
1. Client wants a new Facebook Ads Campaign;
2. Client gives you Ad Creative;
3. You interview client about audience persona (age, gender, location etc);
4. You do additional audience persona research in Ads Manager to determine what is actually targetable with Facebook Ads;
5. You document targetable persona criteria in say, Google Docs;
6. You copy/paste from Google Docs into Ads Manager to filter criteria and estimate budget and reach/website clicks/leads/impressions;
7. You copy final draft targetable persona criteria and estimates from Ads Manager back to Google Docs;
8. You present final draft research with client;
9. Client confirms final draft research (ideally); and
10. You upload Ad Creative, targeting criteria and set budget etc in Ads Manager and start campaign.
With this software, 4-10 above is done-for-you in steps 4-9 below:
1. Client wants a new Facebook Ads Campaign;
2. Client gives you Ad Creative;
3. You interview client about audience persona (demographics, psychographics, behaviours etc);
4. Login into the software;
5. Pick a single keyword from your audience persona;
6. Search hidden interests, interest suggestions or demographics for it;
7. Search for relevant countries, country groups, regions, cities zip/postcodes and languages;
8. Copy, save or download individual targeting criteria, full lists or custom ones; and
9. Repeat 6-8 or Browse other demographics, interests or behaviours for keywords you missed.
What You Get With The Secret Segments™ Software...
Search results for interests, employers (and employees), job title, school, school majors, zip/post codes, cities and radius suggestions - unlimited, so you can find secret ad segments, which means your ads are more relevant, have less competition and will cost you less
Full search results for each search category above, so you can find as many secret ad segments that exists in Ads Manager even if that is 10,000 of them, which means you are not limited to the 25 displayed in Ads Manager
Browse all demographics, interests, behaviours, languages, countries, country groups and regions as available, so you can view ad targeting that exists in Ads Manager even if that is 10,000 of them, which means you are not limited to the 25 displayed in Ads Manager
Calculate audience reach directly in the software, so you don't need to scroll between browsers, which means you save time in ad planning
Download all search results as csv, so you can review full searches later, which means you can separate your searching and ad planning activities
Copy individual search results, so you can paste into the inbuilt ad planning features or into external ad planning processes, which means you save time highlighting individual keywords and using copy/paste shortcuts
Create Ad Set keywords lists for clients and campaigns in the software, so you can do all you ad planning with in the tool, which means you save time compiling keywords externally
Save, copy or download Ad Set keyword lists, so you can paste directly into Ads Manger or review with your client, which means you'll be organized and ad buying will be quick and straightforward
Customer support, so you can get help when you are stuck, which means all your technical issues will be solved
Free software updates for the life of your subscriptions, so you have access to the latest technology, which means your ad searching and ad planning will be optimized
On-boarding software training, so you know how to use the software, which means you can start searching straight away
Targeting training, so you know how to find starting keywords, which means you'll get better ad targeting search results
Callout copy template software, so you can create multiple matching callouts for your ads with one click, which means your ads and related targeting will match
Unlimited searches, so you can search in-depth, which means you won't have any constraints
How The Secret Segments™ Software Stacks Up...
Feature
Secret Segments™
Facebook Ads Manager
Number of displayed segments per search
All
25
Search all Facebook Inc. ad sites (Facebook, Instagram, Messenger and Audience Network)
SSL (Secure Sockets Layer) data encryption
Estimate audience size
Software Updates
Find secret segments
Suggested radius for locales
Related segment suggestions
Filter search results
Auto search related segment suggestions
Tally for total verified keywords and phrases
Facebook term search
Facebook Audience Insights term search
Google term search
Wikipedia term search
Google Maps location search
Search Ads Library
Download all lists
Copy all lists
Save all lists
De-duplication of saved keywords
Plan ad lists
Tech support
No requirement for Facebook Ad Account credentials
How Secret Segments™ Software Could Work For You...
Luke Penman is the Founder of play / pause / play. One of his awareness strategies for the brand was to use Facebook Ads to drive online traffic to his site. Like all good advertisers, he was particular about targeting the right prospects, to be relevant to them and so his ad creative matched the audience as closely as possible. Luke ideally wanted to target Apple Podcasts users because that would be an ideal segment for play / pause / play.
Similar to most advertisers who utilise the Facebook Inc. Ad product, he unsuccessfully used the inbuilt Facebook Ads Manager tool to find any suitable audiences he could target. He started using the Secret Segments software to search for every possible segment that is targetable with Facebook Ads. In doing so, the software confirmed that “Apple Podcasts” was not a targetable audience on any of the suite of Facebook Inc. ad sites. However, using the software he was able to find related, and more importantly, actual targetable segments for play / pause / play such as:
1. Apple Music;
2. ITunes;
3. ITunes Store;
4. And so on…
As well as peripheral audiences, who would also likely listen to Apple Podcasts, such as:
1. Spotify;
2. Pandora Radio;
3. Shazam (service);
4. Stitcher Radio;
5. And so on…
Luke was able to build a niche audience by stacking and layering these targetable segments so his Facebook Ads are targeted, meaning there is less competition from other advertisers, so he can ideally pay less for his ads.
What Others Are Saying About Secret Segments™ Software...
"Being a very active Facebook Business Manager user, I wanted to target my audience even more detailed. This will over time reduce cost per result. As Facebook has a limited amount of interests to chose from, Secret Segments software made this a lot easier. Because of this software, I now run more lucrative ads than before."
"I have found using this hidden audiences software incredibly valuable. I have found audiences and targets that I wouldn’t have otherwise known about. This has made our research for creating audiences for paid advertising a lot more insightful and helpful."
"The Facebook Ad research software, Secret Segments, is very user friendly. It enables me to easily browse audiences, much easier than doing it through Ads Manager, saving me precious time. The tool provides a great overview with the possibility of filtering/sorting various lists in ascending and descending order."
Frequently Asked Questions About The Secret Segments™ Software...
Does this software violate Facebook's terms?
No, nor is it a workaround to privacy - it accesses parts of the open Facebook API and access to it has been approved by Facebook.
Do I need to provide my Facebook Ad Account details?
No, this is an ad research and planning tool not an ad submission one, so client ad account details are not required to use it.
Why is it a subscription?
Facebook adds, deletes and changes the targetable ads segments all the time.
Do I need to install anything?
No, simply login and start searching right away.
If I have questions, is there someone I can talk to?
Yes, we have a tech support team who will answer your questions. Simply login to your account and click help.
If I cancel my account, will I lose my data?
Yes, but before you cancel, you have the opportunity to download your saved Ad Set keyword lists as csv.
Who owns the data?
You do. Any Ad Set keyword lists you create is 100% owned by you.
How do I cancel?
Simply login to your account, click on account settings and click cancel subscription. No need to call, email, or talk to anyone!
How do I get started?
Simply click the blue button below and you will be directed to signup. After you sign up for the 7 day trial, you will be asked for 1) your name, 2) your email address and 3) password for login to your secure dashboard and you are ready to get started researching.
